What writers can teach business owners

Books don’t always tell us anything new. Often they have an impact on us because they tell us something we already know to be true. They just place the content within a context which we can understand.

Brand messaging or brand storytelling doesn’t have an inherent reality. We’ve merely brought such concepts into the world by creating frameworks for people to understand quickly and simply.

When we start a business, we begin with a light-bulb idea, but as we go along the journey, the idea becomes muddled with the complexities of bringing…