The genius of Claude C. Hopkins: Part 1

Ever read My Life in Advertising and Scientific Advertising?

If you just said yes, then what I have to say next will be about as useful as a fur coat on a grizzly bear.

If you said no, then buckle up and call your Aunt Matilda.

The book’s author was (and still is, I guess) by Claude C. Hopkins, one of the pioneers of modern copywriting and advertising.

Using only the power of his pen, he turned a tiny…