Clarifying your message and sharing your story is a journey, not a destination. We’re not going to get a perfectly crafted tag line straight away, necessarily. Or, for that matter, a perfect definition, description, or landing page.
Often, the tag line or definition becomes ideal in retrospect.
In turn, there’s no point holding back on a blog post, or launching your website because you can’t find the right words. You need to push your first messy definition or blog post out into the world so your next one can be better.