Holy crap. Check out Who Gives a Crap’ delivery box copy.

A camera snap by a man on the internet called Luke Leighfield

If you’ve been living in a cave, Who Gives a Crap is an Australian-based toilet paper company that donates 50% of profits to charities who build toilets for people who don’t have them. More than just a great offering, they are market-leaders in marketing and writing damn fine copy. Few other brands write with such wit, intent and warmth. Maybe soon I will dissect some other areas of their…