Billboard fails (like seriously bad fails) and today’s exemplars

Billboards are the McMansions of advertising, and they’re awful for two reasons. One, they can obstruct the beauty of the built world. Two (and this is the main reason), more often than not the creative work is crap. …

Turning a PR nightmare into the greatest apology in the history of advertising

In 2018, KFC changed their logistics supplier and had a nationwide chicken shortage due to some processing error on the part of the new company. It led to over 400 outlets closing and a horde of abuse from angry, fried-chicken addicts.

In response, the company hired the famed agency Mother

A camera snap by a man on the internet called Luke Leighfield

If you’ve been living in a cave, Who Gives a Crap is an Australian-based toilet paper company that donates 50% of profits to charities who build toilets for people who don’t have them. More than just a great offering, they are market-leaders in marketing and writing damn fine copy. Few…

Photo courtesy of Seedlip

Seedlip is the original non-alcoholic spirit. Founder Ben Branson started the company in 2015 to change the way the world drinks. At the time non-alcoholic alternatives were sweet and gross. So Ben created a range of sophisticated, nuanced non-alcoholic options for discerning folk.

I heard about them when I was…

Courtesy of Delinquente wine

I was first introduced to Con-Greg Grigoriou, the winemaker behind Delinquente, when I worked in a boutique wine store in Perth, Western Australia. He was leading a tasting of his wines and, as a took a slurp, I remember thinking, Dang, that’s smashable.

I wouldn’t take Delinquente’s lineup to a…

Image courtesy of Maker’s Mark

In recent years, the entry-level bottle by Maker’s Mark has become increasingly popular in Australia, being profiled on the liqueur shelves behind most bars.

It’s really good value, goes well in a number of cocktails, looks great on display, and champions a charming story—which, I might add, just might be…

Jeremy runs an organic winery. As a small producer, he does everything. He grows the fruit, produces the wines using minimal intervention techniques, and even labels the bottles in his living room.

In turn, he works around the clock and, at the end of vintage, makes 3000 cases a year…

100 years ago, if you owned a book store, the number of customers wasn’t necessarily the primary goal. You wanted quality customers.

You would have preferred the local professor than 10 of the local hoodlums.

After all, quality customers breed quality customers.

Over time, you might’ve become a hub among…

My friend lived in a poorly renovated home in Fremantle, Western Australia. Like many houses in the area, it was built in the early 20th century.

So the original structure — an adorable shack with limestone cladding, jarrah floorboards and ornate cornices — was beautiful.

But, in the 70s, the…

From a distance, icebergs and ice floes can look similar

From a distance, icebergs and ice floes can look similar. Both are gigantic floating pieces of frozen water.

But, say you’re on the stern of an Arctic cruise ship and observe the two chunks of ice with binoculars.

After a while, you will find that an iceberg wouldn’t have moved…

Jayden O'Neil | Brew Copy

Hi. I’m a copywriter and brand message strategist for food and drink. ( For my personal, creative stuff, go here:

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