Turning a PR nightmare into the greatest apology in the history of advertising

In 2018, KFC changed their logistics supplier and had a nationwide chicken shortage due to some processing error on the part of the new company. It led to over 400 outlets closing and a horde of abuse from angry, fried-chicken addicts.

In response, the company hired the famed agency Mother

A camera snap by a man on the internet called Luke Leighfield

If you’ve been living in a cave, Who Gives a Crap is an Australian-based toilet paper company that donates 50% of profits to charities who build toilets for people who don’t have them. More than just a great offering, they are market-leaders in marketing and writing damn fine copy. Few…

Image courtesy of Maker’s Mark

In recent years, the entry-level bottle by Maker’s Mark has become increasingly popular in Australia, being profiled on the liqueur shelves behind most bars.

It’s really good value, goes well in a number of cocktails, looks great on display, and champions a charming story—which, I might add, just might be…

100 years ago, if you owned a book store, the number of customers wasn’t necessarily the primary goal. You wanted quality customers.

You would have preferred the local professor than 10 of the local hoodlums.

After all, quality customers breed quality customers.

Over time, you might’ve become a hub among…

Jayden O'Neil | Brew Copy

Hi. I’m a copywriter and brand message strategist for food and drink. (brewcopy.com). For my personal, creative stuff, go here: jaydenoneil.medium.com/

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